Express Yourself by Blogging
Blog is basically an informational website. Blog is the term derived from weblog. Blogging is about writing and updating the blog. Anyone with internet access can blog. Blogs are used by celebrities to interact with their fans. Blogs are also used by different companies to stay in touch with their customers. Articles in a blog are called posts. The posts are in reverse sequential order. The latest appears on top. Each post may have its own link which is known as permalink. Readers can also post comments in reply to posts. Writing in any other form than this is not blogging. Blogging has become a search engine optimization tool because updated content is increasingly indexed in search engines.
The most important feature of a blog is its genuine content. Blogging has no value if the content you post is not actually yours. The purpose of blogging is to inform or to augment the information about something, to entertain and to teach people. Blogging is a two way communication process. People comment on your posts and can also receive replies on their comments. They can even write their own blogs in response to your blogs. The blog is not restricted to a particular website. Your blogs can appear on social networking sites. Blogging for others rather than yourself can attract more people. Most people might not be interested in reading in personal diaries. Blogging doesn’t necessarily mean writing. Blogging may be in the form of images, audio, video or e-books.
Considerations for Blogging
There are legal issues to consider while you are blogging. You might end up in a law suit against you for plagiarism. You must be aware of the guidelines related to blogging and take steps to minimize your legal problems. A blogger must disclose any material relationship with an advertiser or brand. A manufacturer may give financial or non financial incentives to you for writing about their products. Relevance is an important factor in blogging. Your blog should be relevant to the audience you intend to target. Irrelevant posts will result in loss of audience. Time is crucial. If you don’t have the required time to update your blog then the purpose of blogging is not achieved. Flow of the blog is also important. A blog should be well organized.
What Blogging has to Offer?
Blogging is an effective and affordable advertisement medium for small businesses and start ups. You can reach a large number of consumers cost effectively. To write a blog you have to read and conduct researches. This improves your own learning. Blogging gives you the opportunity to be visible to people if you want to be an expert on a particular subject and you have a desire to become so. You can become a published author. Publishers are reluctant to take chances on new writers. If you are an established and well known blogger then you might well get a chance to become a published author. Blogging connects you to different people. You can even become friends with people who follow your blog.
Maria Bennett is a regular guest blogger and graphic designer. She is working for Next Day Flyers an online printing company where you can order for 11 x 17 glossy posters and promote your business.